It's not as simple as forming an LLC to trademark your company's name, and it may take longer than you think. The United States Patent and Trademark Office (USPTO) defines a trademark as "a word, phrase, symbol, and/or design that identifies and distinguishes the source of one party's goods from those of the others." Steps to Trademark your Business’ Name My article will walk you through each step required to register and trademark your brand name, as well as answer some frequently asked questions about trademark registration.īefore we get started, I’ll give you a quick brief overview of what a trademark is! (If you already don’t know) What is a Trademark? The process of registering a trademark is straightforward and can be completed in a few simple steps. Registering a trademark for your company is an important step that will help you protect your brand identity from misappropriation or theft. This article is intended for small business owners who are either ready to register and trademark their brand name or are debating whether they should.Obtaining a trademark is not immediately necessary, but it may benefit your brand.
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